Some see the image of a bagel and a baguette holding hands as a symbol of love between Quebecers and their French cousins. Others prefer to see it simply as a playful wink ;)
"LOVE IS IN THE AIR" - created by the artist Petitom was first revealed to the public on December 1, 2021, during the International AIDS Day. At that time, LE CARTEL had partnered with the Montreal organization Sidalys to raise awareness among Montrealers about the fight against AIDS and its resurgence following the Covid-19 pandemic.
All profits from the sales of the initial design were donated to Sidalys, after which we decided to change its color and include it in our Hall of Fame.
10% OF THE SALES OF THIS MODEL WILL GO DIRECTLY TO THE ARTIST PETiTOM.